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Perform Under Pressure. Survive Any Crisis. Build the Fitness and Mindset to Live Longer, Better, and More Resilient

NOVEMBER 2 & 3, 2024
LAS VEGAS, NV

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Limited to 25 spots only.

DON’T DIE

2-Day Retreat

Perform Under Pressure. Survive Any Crisis. Build the Fitness and Mindset to Live Longer, Better, and More Resilient

NEXT EVENT: 2025 • LAS VEGAS, NV

JOIN THE WAITLIST
Limited to 25 spots only.
TESTIMONIALS
The “Don’t Die” event was not just an event but a milestone in personal growth and crisis management education.”
I eagerly look forward to the advanced course, ready to dive deeper into survival tactics with newfound friends and mentors.
“Don’t miss this event!”
If you are looking for an adventure that is fun along with getting an education in surviving situations most people would possibly panic in, DON’T DIE is that event! Michael Easter and Mike Moreno bring awareness and add value to life on a level often overlooked.
“Don’t Die is a program that all adults should go to.”​
Great skill sets to help you in any incident or crisis. And we all have them. Smarten up and get educated. Help yourself, family, and others.
“Just an incredible experience that was worth every penny!”
I can’t recommend the Don’t Die event enough. Between the scenery, the lessons, the people, the food, and getting to hang out with one of my favorite writers, Michael Easter, it was a weekend I’ll treasure and never forget.
“This was a fantastic learning experience from a knowledgeable and skilled group.”
I was able to acquire and practice skills that may save my life or someone else’s. The information obtained will reduce my anxiety levels while traveling, and at home.
“You’ll leave with so much more confidence about how to handle yourself and your loved ones if things go sideways wherever you happen to be.”
Do yourself and your family a favor and attend this event.
“Don’t Die is for those that want to Live Awesome.”
Michael Easter with Mike Moreno, accomplished operators in their fields … 2 days in the Mojave desert … sharing their experiences … are you f * ing kidding me? This experience gave me tools, techniques and a mind set to manage life situations with confidence. The event and the people were exceptional.
SURVIVE AND THRIVE.
NO MATTER WHAT.

We created the Don’t Die Event to help you survive and thrive no matter what life throws at you.

The skills you learn will boost your confidence and readiness for any scenario—whether you’re traveling abroad, out late in an unfamiliar city, heading off on a wilderness trip, or just trying to navigate through a stressful crisis at work.
Beyond practical survival skills, you’ll learn the tenets of how to stay fit, healthy, and mentally tough for the long haul. The type of fitness you need in the wilderness or a chaotic scenario is the same that’ll help you age well and decrease your risk of disease the most.

Our goal is to expand your comfort zone by pulling from our 40 years of experience in kinetic environments and studying and practicing the foundations of self-reliance, health and wellness, and psychological resilience.

WHAT YOU'LL LEARN

01

SKILLS FOR EXTREME CONDITIONS

Acquire vital skills that are proven effective in the most intense environments. These will help you with everything from traveling to dangerous areas to surviving in the wild to living safer at home.

02

How to Transform Everyday Items Into Life-Saving Tools

What to always carry on yourself and in your day bag at home and when you travel, and how to use common items to survive in the wilderness and escape restraints like handcuffs.

03

Map Recon and Planning Mastery

Break into teams and learn area familiarization and how to effectively and safely navigate through any terrain, be it a new city or the wilderness.

04

Driving and Vehicle Tactics

We'll cover what to always keep in your car, how to prevent common vehicle crimes, and driving techniques to escape or survive a crisis.

05

Don’t Die Fitness

Build versatile fitness needed to just keep going no matter the scenario. The upshot: It's the same type of fitness that'll help you live longer and feel and perform better everyday. You'll learn and practice the foundations of Don't Die fitness each day with team workouts. (Each workout is adaptable to all levels of health and fitness).

06

How to Forge a Don’t Die Mindset

Mental training techniques based on Michael's extensive conversations with the world's top psychology researchers and people living on the edge-like monks, hunter-gatherers, professional athletes, and more.

07

Instructions on the Most Common Firearm

No matter how you feel about guns, you need to know how to operate one with control and precision in the event of a worst-case scenario. Our firearm instructor trains elite military units like Delta Force. He specializes in teaching new shooters and fixing issues of seasoned shooters.

08

The Tenets of Psychological Resilience

Mental models for facing challenges head on that will prepare you to calmly and expertly deal with real-life problems—from a legitimate disaster to a bad day at work to a particularly tough race or fitness event.

09

How to Save Lives, Including Your Own

Master critical medical skills that will keep you safe in an accident at home or in the wild.

10

How to Get Information From (and Talk To) Anyone

Learn research-backed techniques to talk to and get information from anyone-and know when someone is trying to get sensitive information out of you.

11

The Art of Decision Making

Dive into real, practical scenarios where you'll have to make decisions on the fly that will teach you how to think differently about decision making.

12

Team Workouts - Adaptable to all levels

You'll learn and practice the foundations of Don't Die fitness each day. The skills you learn will change how you think about exercise. Each workout is adaptable to all levels of health and fitness.

AND MUCH MORE

Have a question during the event? Mike and Michael are an open book. We adapt the course in real time based on the questions and interests of the group.

MICHAEL EASTER

I’ve made a career of traveling the world to uncover practical ideas that help people live healthier, happier, and more remarkable lives. My research has taken me everywhere—from conflict zones to the Arctic to the most remote reaches of the Bolivian jungle. My goal has always been to take these insights from the edge and make them accessible and actionable for readers. I publish my findings in my New York Times bestselling books, Scarcity Brain and The Comfort Crisis, and on my popular and influential newsletter, 2%. This event allows me to show people what I’ve learned in person, field questions, make friends, and learn from others.

MEET THE TEAM

MIKE MORENO

I was a CIA Case Officer and spent over a decade in the Middle East, primarily during Iraq’s peak conflict years. Transitioning from high-stakes intelligence gathering to supporting technology startups, I embody a unique blend of survival skills honed in “kinetic environments.” My expertise is not just in acquiring information but in ensuring survival when circumstances turn dire. After my time serving in Iraq, I worked as an instructor at CIA headquarters, teaching other Case Officers the most important techniques of the job. Now that I’m in the public sector, I distill what the average person and traveler must know for the worst-case scenario, and what skills from my time with the CIA are useful for thriving in everyday life.

OUR PARTNERS

FAQ

Can I cancel if I sign up but can’t go?

You’re free to cancel and not come, but we can’t issue refunds because we pay for everyone’s accommodations, meals, and more well in advance of the event. That said, we view your entry fee like a concert ticket: If you want to give or sell your entry to someone else, we’re totally fine with that!

WHAT DOES MY FEE INCLUDE?

Everything but your airfare. This means that your fee includes lodging, transportation to the hotel and event site daily, and all of your meals beginning Friday evening and ending when the event finishes at 4pm on Sunday and we drive you back to the airport or hotel.

Who attends this event?

Our last cohort of 25 included people ranging in age from 18 to 72. A third were women. Roughly 80 percent had no prior experience with the material we taught. Our curriculum is designed to cater to a wide range of experiences, ensuring valuable learning for everyone.

Do I need to be very physically fit?

All ability levels are welcome. Participants will learn and practice how to think differently about fitness and physical abilities. You’ll hike and exercise, but we’ve adapted the training so you can go as hard or easy as you’d like. You can also sit any of the workouts out—our goal is to give you the foundations, which you can take home and use to improve, no matter your current ability level.

Is this event “hardcore?”

This is not one of those events where the instructors yell at you while spraying you with a hose as you do endless pushups. Research shows that people learn better when given expertly-curated information that is applicable to real life, paired with guided practice and respectful feedback. That’s what we offer. If you’re looking for an event that mimics a reality TV show about Navy SEAL training camp—with lots of being screamed at—this event is likely not a good fit for you. Remember, the motto of 2% is “Have Fun, Don’t Die.” You’ll have A LOT of fun with likeminded people as you learn incredibly valuable skills.

Can beginners attend, or is it only for people with prior survival and fitness training?

The vast majority of our last cohort had no prior training. More than half weren’t avid exercisers.

What should I bring to the event?

We’ll email you the details of exactly what you need to bring. But don’t worry—you won’t need to purchase a lot of expensive gear. You’ll mostly need appropriate clothing and footwear for hiking in the sunny Mojave desert. We’ll also supply you with a killer Don’t Die kit.

WHAT HAPPENS AFTER I SIGN UP?​

Once our cohort is set, we’ll email you details about booking your flights and more.

Where will we be staying?

In one of the newest resorts in Las Vegas. We’ll be out in the desert in the day, but you’ll come home to a comfortable, quiet room at night.

WHAT DOES MY FEE INCLUDE?

Everything but your airfare. This means that your fee includes lodging, transportation to the hotel and event site daily, and all of your meals beginning Friday evening and ending when the event finishes at 4pm on Sunday and we drive you back to the airport or hotel.

JOIN US

PAY IN FULL

$4,495*

OR

TWO PAYMENTS

$2,250*

*Your fee includes a free Don’t Die field kit. It’s packed with Gear, Not Stuff.
JOIN THE WAITLIST
*Limited to 25 spots only.
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