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Sign up (free) to receive the five most powerful yet practical tactics to be more mentally and physically capable and self-reliant today and for years to come, delivered by email as a five-day course.

You’ll also receive verified 3x weekly emails on the latest strategies for increasing your performance, health, and mindset at no cost.

HI, I’M MICHAEL EASTER

As a New York Times bestselling author, I’ve made a career of traveling the world to uncover practical ideas that help people live healthier, happier, and more remarkable lives. My research has taken me everywhere – from war zones to the Arctic to the Bolivian jungle. I’ve interviewed thousands of experts, from Nobel laureates to world-class athletes, and pored over countless studies to find the best science-backed tactics you can use to optimize your life.

My goal has always been to take these insights from the edge and make them accessible and actionable for readers. I publish my findings in my books, including the New York Times bestseller Scarcity Brain, and The Comfort Crisis. I also share my latest ideas in my popular newsletter, 2% with Michael Easter.

My work has been embraced by leading institutions ranging from professional sports teams to the military. The tactics I uncover have changed how organizations approach critical issues like physical and mental health, performance, and success. Most importantly, my ideas have helped millions of readers live healthier, happier, and more remarkable lives.

When I’m not crisscrossing the globe for my research, you can find me living in Las Vegas on the edge of the desert with my wife and two dogs, Stockton and Conway.

I’ve spent a career traveling, researching, and writing on what leads humans to live healthier, happier, and remarkable lives.

My work has taken me into war zones, remote reaches of the Arctic, outposts in the Bolivian jungle, cutting-edge labs worldwide, and more. I’ve interviewed thousands of experts, from Nobelists to the world’s greatest athletes. I’ve poured over thousands of studies and books.

The goal is and always has been to find the best practical ideas and tactics you can use to live your best life today and for years to come.

I publish my ideas in my bestselling books — NEW YORK TIMES BESTSELLER, Scarcity Brain and —The Comfort Crisis — and in my newsletter, 2% with Michael Easter.

My ideas have been implemented by professional sports teams, elite military units, Fortune 500 companies, leading universities, and millions of people. They’ve changed how top institutions view topics ranging from physical and mental health, to improving performance in business, sports, and warfare.

I live Las Vegas on the edge of the desert with my wife and two dogs, Stockton and Conway.

SPEAKING

I’ve helped improve some of the world’s largest organizations and highest performing groups in business, warfare, and sports.